Daylife Launches New Service

Derek Gordon, who is an associate of mine at MacKay Miley LLC, wrote this post:

If you're a publisher -- whether you're the Washington Post or a huge blog like Huffington Post or, well, a small-time blogger guy like me -- it's tough to do much with the original content you generate after it's been published. Most blog hosting platforms or enterprise content management systems pretty much archive your stuff and make it tough to search for, reference or reuse it in interesting ways.

One of my current clients, Daylife (who I've been having a ton of fun working with) released a new service on their intelligent content service platform called Enterprise API. It enables publishers to send Daylife a feed of their stuff when they're ready to release it. Daylife's platform deeply analyzes the content to figure out what type of media it is (photo, story, blog post, graphic, etc.) and the salient pieces of information in the content (names, places, brands, etc.) to create a database of the publisher's original content. Daylife then feeds that data back to the publisher through their own, dedicated API, which they can then reuse in an infinite number of ways. They can even choose to make their API public-access, so third-party developers can do fun and interesting things with the data, too (which, of course, links back to the publisher's site).

The picture above is from washingtonpost.com, which has been the first to use Daylife's new service to power the photo galleries in their new Political Browser feature, among other projects.

This is great for publishers who are increasingly understanding the important of plugging in to the Web's link economy in order drive traffic to and interest in their original content. It also enables publishers to increase their inventory -- i.e. new pages of content with advertising wrapped around it -- in a fast and easy way without having to add more headcount to do it.

To learn more about the link economy, check out fab blog BuzzMachine; Jeff Jarvis is an expert on this stuff. For a great story on the link economy, check out this recent New York Times story.

Daylife's CEO, Upendra Shardanand, blogged about it from a higher-level perspective and Daylife's evangelist, Vineet Gupta, blogged about from a more technical perspective, in case you'd like more information. And, of course, there's an official blog post on Daylife.com.

And if all this stuff is just a little too geeky for you, just go to Daylife.com and enjoy all the news information available to you there.