Tuesday, February 10, 2009

Edelman recently posted The Social Pulpit: Obama's Social Media Toolkit Social Pulpit: Obama's use of social media (report: Edelman) . Key read for anyone interested in social media brand marketing.

Movement Strategy

I'm looking forward to trying out Brian Solis' new venture: BuzzGain. Given the frenzy across social media, there is a dire need for one simple solution that helps brand marketers, support, and sales to aggrigate, analyze and participate in their communities more effectilvey. And, more importantly, track what's happening in competitive communities... or better yet encourage brand switch.